Abi Walmsley
About Abi Walmsley
Abi Walmsley serves as the VP of Marketing at Rated People, where she has worked since 2019. With a strong background in marketing and brand strategy, she leads a team focused on comprehensive marketing growth across multiple channels.
Work at Rated People
Abi Walmsley has served as the VP Marketing at Rated People since 2019. In this role, she leads a team of over 10 professionals, focusing on comprehensive marketing growth across multiple channels. Her responsibilities include overseeing brand development, above-the-line (ATL) marketing, performance marketing, customer relationship management (CRM), public relations (PR), social media, and content strategy. Rated People is recognized as a Times 100 Best Mid-Sized Company, reflecting its commitment to excellence in service and innovation.
Education and Expertise
Abi Walmsley has a strong educational background in marketing and the arts. She studied at the University of Cambridge, where she earned a Master of Arts in History of Art from 2004 to 2007. Additionally, she completed a CAM Diploma in Marketing Communications at the Chartered Institute of Marketing from 2010 to 2011. Her foundational education includes A-levels in History of Art, Performance Studies, and English from Reading Blue Coat School, as well as 10 GCSEs from Gillotts School, which included subjects such as Maths, English, and French.
Professional Background
Before joining Rated People, Abi Walmsley held various positions in marketing and communications. She worked at Lloyds TSB as a Front Line Manager as part of the LBG Graduate Scheme from 2008 to 2009. Following this, she spent five years at Lloyds Banking Group as a Brand Communications Planning Manager, where she implemented a new ATL and brand strategy that significantly increased brand awareness. She also served as Head of Brand & CRM at Elevate from 2014 to 2019, further enhancing her expertise in brand management and customer engagement.
Achievements in Marketing Strategy
During her tenure at Lloyds Banking Group, Abi Walmsley successfully implemented a new ATL and brand strategy that included television, out-of-home (OOH), and public relations initiatives. This strategic approach resulted in a notable 10 percentage point increase in brand awareness in the first quarter of 2020. Her ability to devise and implement effective marketing strategies has contributed to her reputation as a leader in the marketing field.
Leadership and Team Development
Abi Walmsley has demonstrated strong leadership skills throughout her career. At Rated People, she leads a diverse team focused on achieving marketing growth. She has also devised and implemented new company values and established a People Team aimed at driving cultural excellence within the organization. Her leadership approach emphasizes collaboration and innovation, fostering a productive work environment.