Natalie White
About Natalie White
Natalie White is a Senior Brand and Communications Manager at Rated People, where she has worked since 2018. She has a strong background in digital content management and SEO strategy, having previously held positions at Rated People and Debenhams.
Work at Rated People
Natalie White currently serves as the Senior Brand and Communications Manager at Rated People, a position she has held since 2018. Prior to this role, she worked as a Digital Content Manager from 2013 to 2018, where she focused on enhancing the company's online presence. Earlier in her career at Rated People, she was an Online Content Writer for six months in 2012. Throughout her tenure, she has led various initiatives to improve brand visibility and engagement.
Education and Expertise
Natalie White attended Chatham Grammar School for Girls from 2002 to 2009, where she completed 4 A Levels and 11 GCSEs with an A to B grade split. She furthered her education at Bath Spa University from 2009 to 2012, earning a BA Hons in Media Communications. Her academic background has equipped her with a strong foundation in media and communication strategies, which she applies in her professional roles.
Achievements in SEO and Content Strategy
During her career, Natalie White has successfully led SEO strategies that resulted in significant rank increases for over 450 keywords, with 56 keywords achieving page 1 rankings within a single quarter. She also implemented a LinkedIn strategy that increased monthly reach by over 530% and engagement by more than 1,200% in just three months. These achievements demonstrate her proficiency in digital marketing and content management.
Content Production and Brand Management
Natalie produced the annual flagship thought leadership piece, the ‘Home Improvement Trends Report,’ which garnered over 300 pieces of media coverage and an estimated 8 million views within six months. She has also successfully managed brand reputation, contributing to Rated People’s recognition in three of the Sunday Times’ Best Companies lists. Her efforts in exploring new marketing opportunities, including podcasts and influencer marketing, have further enhanced brand awareness.
Previous Experience at Debenhams
Before her roles at Rated People, Natalie White worked as a Sales Assistant at Debenhams from 2010 to 2012. This experience provided her with foundational skills in customer service and retail operations, which have contributed to her overall professional development in brand and communications management.