Madeline Doherty
About Madeline Doherty
Madeline Doherty is a Growth Marketing Manager currently employed at Raven + Lily in Austin, Texas. She has extensive experience in marketing and merchandising, having held various roles at notable companies including Forever 21, Anthropologie, and Charles & Colvard.
Current Role at Raven + Lily
Madeline Doherty serves as the Growth Marketing Manager at Raven + Lily, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies to drive growth for the brand. Her responsibilities include analyzing market trends, optimizing marketing campaigns, and enhancing customer engagement. Based in Austin, Texas, she has contributed to the company's marketing efforts for over three years.
Previous Experience at Raven + Lily
Before her current role, Madeline worked at Raven + Lily as a Growth Marketer for five months in 2020. During this time, she was involved in various marketing initiatives aimed at increasing brand visibility and customer acquisition. Her experience in this position laid the groundwork for her subsequent promotion to Growth Marketing Manager.
Professional Background in Retail and E-Commerce
Madeline has extensive experience in retail and e-commerce, having held various positions across multiple companies. She worked as a Sales Associate at Forever 21 and The Children's Place, where she gained foundational retail skills. Additionally, she served as a Senior Site Merchandiser at Charles & Colvard, Ltd., and held multiple roles at Anthropologie, including Assistant Site Merchandiser and Merchandising Assistant. Her diverse background in merchandising and sales has equipped her with a comprehensive understanding of the retail landscape.
Education and Expertise
Madeline holds a Bachelor of Science (B.S.) degree in Fashion and Textile Management with a focus on Brand Management and Marketing from North Carolina State University. Her educational background provides her with a solid foundation in marketing principles, brand strategy, and consumer behavior, which she applies in her current role in growth marketing.
Internship Experience
Madeline has also completed several internships that contributed to her professional development. She interned at Furbish Studio as a Product Management & E-Commerce Intern and at Anthropologie as a Home Production Intern. These internships provided her with practical experience in product management and e-commerce strategies, further enhancing her skill set in the retail industry.