Denise Pulido
About Denise Pulido
Denise Pulido is an Enterprise Sales professional specializing in SaaS at Raydiant, where she has successfully penetrated multi-billion-dollar corporations since 2022. She holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign and has a diverse background in sales management across various companies.
Work at Raydiant
Denise Pulido has been employed at Raydiant as an Enterprise Sales professional in the SaaS sector since 2022. In her role, she has successfully penetrated several multi-billion-dollar corporations by leveraging strategic marketing and outreach initiatives. Pulido has played a key role in achieving $85,000 in monthly recurring revenue (MRR) by effectively presenting Raydiant's offerings to Fortune 1000 companies. Additionally, she closed Raydiant's first government contract by developing an innovative kiosk concept, showcasing her ability to adapt and create solutions that meet diverse client needs.
Education and Expertise
Denise Pulido earned a Bachelor of Science degree in Advertising from the University of Illinois Urbana-Champaign. Her educational background has provided her with a solid foundation in marketing principles, which she applies in her sales strategies. Pulido utilizes a comprehensive MEDDICC strategy and Sandler consultative sales techniques to tailor sales materials and presentations to various buying personas, demonstrating her expertise in aligning product offerings with client requirements.
Previous Work Experience
Prior to her current position at Raydiant, Denise Pulido held several significant roles in sales management. She served as the Director of Sales at Perch from 2021 to 2022, where she focused on driving sales growth. Before that, she worked as the National Sales Manager at Time Warner Cable Media Sales from 2005 to 2007, gaining valuable experience in on-site sales operations. Additionally, Pulido spent a decade as the Sales Director at FHC Marketing from 2010 to 2020, where she operated remotely and further honed her sales leadership skills.
Sales Strategies and Techniques
Denise Pulido employs a variety of sales strategies and techniques to enhance her effectiveness in the enterprise sales landscape. She utilizes the MEDDICC framework, which focuses on Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion, to guide her sales efforts. Additionally, she incorporates Sandler consultative sales techniques, which emphasize understanding client needs and building strong relationships. This combination of methodologies allows her to create impactful sales presentations and materials tailored to different buying personas.