Landon Chan, Msm, MBA
About Landon Chan, Msm, MBA
Landon Chan is a Marketing Specialist at Raydiant - Experience Platform, where he has worked since 2022. He holds an MBA and a Master's of Science in Marketing from Santa Clara University, and has extensive experience in marketing coordination across various companies in the food technology sector.
Work at Raydiant
Landon Chan has been serving as a Marketing Specialist at Raydiant, an Experience Platform, since 2022. In this role, he focuses on enhancing brand visibility and engagement through strategic marketing initiatives. His responsibilities include collaborating with product teams to advocate for target buyers and utilizing design thinking methodologies to address product development challenges. Chan's experience at Raydiant reflects his commitment to driving marketing success in the technology sector.
Education and Expertise
Landon Chan holds a Master of Business Administration (MBA) and a Master of Science in Marketing from Santa Clara University Leavey School of Business. He also earned a Bachelor of Business Administration (BBA) from the University of San Francisco, where he studied Business Administration and Management. His educational background equips him with a solid foundation in marketing principles and business strategies, which he applies in his professional roles.
Background in Marketing Coordination
Prior to his current position, Landon Chan worked as a Marketing Coordinator at several organizations. He was with Tastebuds Consulting from 2020 to 2022, where he collaborated with founders to enhance brand image and positioning. Before that, he held similar roles at Tastermonial from 2018 to 2020 and at Chinese Hospital from 2017 to 2018. His experience in these positions involved managing client relationships and developing marketing strategies for various brands.
Achievements in Brand Development
Landon Chan has played a significant role in pioneering the development of over a dozen emerging brands in the food technology space. He has crafted high-level product positioning and messaging tailored to diverse buyers across the restaurant, retail, and hospitality industries. His expertise in Ecommerce conversion rate optimization and A/B testing has contributed to effective marketing strategies that drive brand growth.
Professional Relationships Management
Landon Chan has managed professional relationships with over 50 emerging food brands nationwide. His role as a liaison for product teams allows him to effectively advocate for target buyers, ensuring that marketing efforts align with consumer needs. This experience highlights his ability to foster strong connections within the industry, facilitating successful collaborations and brand positioning.