Erwin Otten
About Erwin Otten
Erwin Otten is a design and sales professional at Reach Digital, known for his work on developing a new B2B e-commerce platform for Kommago, focusing on user experience and conversion optimization.
Erwin Otten - Title and Roles
Erwin Otten holds roles in design and sales at Reach Digital. He is actively involved in creating and developing e-commerce platforms, particularly for B2B environments. His work encompasses both aesthetic design elements and strategic sales components, focusing on user experience and conversion optimization.
Erwin Otten - Articles and Publications
Erwin Otten has authored several articles for Reach Digital's blog. Notably, he wrote 'Kommago kiest Reach Digital voor ontwikkeling van nieuw e-commerce platform,' published on December 1, 2023. This article delves into the development of a new e-commerce platform for Kommago, highlighting the project's goals and technical implementations.
Erwin Otten - E-commerce Platform Development for Kommago
Erwin Otten played a key role in developing a new e-commerce platform for Kommago, serving high-profile clients like Transavia, ANWB roadside assistance, and Van der Valk. The project emphasized a multi-faceted approach to enhance user experience and conversion rates. Key aspects included the design and development of a B2B multishop e-commerce platform, modernization of design while maintaining brand identity, and the implementation of a headless content management system for centralized management.
Erwin Otten - Technical Expertise and Implementations
Erwin Otten's technical prowess is evident in his comprehensive approach to e-commerce development. He integrated Magento as the e-commerce backend for a B2B webshop, implemented Progressive Web App (PWA) technology for optimal performance on desktop and mobile devices, and developed a custom filter interface for detailed product comparison and discoverability. His work also included support for data management and cleanup tools and integration of product reviews from external services.
Erwin Otten - Contact Information
For inquiries, Erwin Otten can be contacted via phone at 071 744 0084 or through email at erwin@reachdigital.nl.