Ben Smith 💜
About Ben Smith 💜
Ben Smith serves as the Marketing Director at Reachdesk and is a Co-Founder of Sales Development Leaders. With extensive experience in business development and marketing, he has significantly contributed to the growth of Reachdesk, expanding its annual recurring revenue and managing a global team.
Current Role as Marketing Director
Ben Smith serves as the Marketing Director at Reachdesk since 2024. In this role, he is responsible for overseeing the marketing budget and implementing strategies that enhance customer experience. He leads the event strategy and execution, ensuring that marketing initiatives align with the company's goals. His focus includes driving revenue and efficiency through innovative marketing practices.
Experience at Reachdesk
Ben Smith has a significant history with Reachdesk, having held multiple positions since 2019. He started as a Business Development Representative and progressed to roles such as Team Lead, Manager of Business Development, and Director of Global Business Development. During his tenure, he grew the company's annual recurring revenue from $0 to $20 million and expanded its reach into new regions and industries.
Co-Founder of Sales Development Leaders
In 2024, Ben co-founded Sales Development Leaders (SDL), where he continues to contribute to the sales development community. His involvement in SDL reflects his commitment to enhancing sales strategies and practices, drawing from his extensive experience in business development and marketing.
Educational Background
Ben studied Business, Management, and Marketing at The Open University from 2016 to 2022. His academic background provides a solid foundation for his professional roles in marketing and business development, enabling him to implement effective strategies in his current and previous positions.
Publications and Thought Leadership
Ben has authored several publications that showcase his expertise in marketing and business development. Notable works include a blog post titled 'Reachdesk Unwrapped: How we research prospects before we send an...' and the Q2 2024 corporate gifting guide. He also wrote 'Reachdesk Unwrapped: How we hack events and generate pipeline', highlighting his insights into effective marketing practices.