Brandon Ray
About Brandon Ray
Title: Head of Sales Development
Brandon Ray currently holds the position of Head of Sales Development. In this role, he is responsible for overseeing the development and execution of sales strategies. His responsibilities likely include managing sales teams, implementing sales techniques, and driving revenue growth.
Previous Role at Sailthru
Before his current role, Brandon Ray worked as the Head of Sales Development at Sailthru. During his tenure at Sailthru, he was responsible for leading sales development initiatives and strategies. His work involved personalized outreach and innovative solutions to drive sales and customer engagement.
Experience with Personalized Outreach and Gifts
Brandon Ray has significant experience in combining highly personalized outreach with relevant gifts and gift cards. His approaches have proven effective in enhancing customer relationships and driving successful outcomes. This personalized approach helps increase engagement and build stronger customer connections.
Driving Webinar Attendance Rates
One of Brandon Ray's notable achievements includes driving webinar attendance rates to 76% by sending eGift cards beforehand. This strategy not only incentivizes attendance but also adds value to the webinars, leading to higher engagement and participation rates.
Creating Immersive Webinar Experiences
Brandon Ray has experience in creating immersive webinar experiences, such as virtual cooking classes featuring celebrity chefs. These unique and engaging formats help capture attendee interest and provide memorable experiences that enhance brand loyalty and customer engagement.
Accelerating Account-Based Marketing Programs
With a background in accelerating Account-Based Marketing (ABM) programs, Brandon Ray has demonstrated expertise in targeted marketing strategies. His work in ABM involves focusing on specific accounts with tailored campaigns to drive business growth and customer engagement.
Enabling BDR Teams Across Regions
Brandon Ray has also worked on enabling Business Development Representative (BDR) teams in the US, Europe, and Australia. His efforts likely include training, strategy development, and providing tools and resources to enhance the effectiveness of BDR teams across these regions.