Matthew Robinson
About Matthew Robinson
Marketing Director EMEA & APAC
Matthew Robinson currently holds the position of Marketing Director for Europe, the Middle East, Africa, and Asia-Pacific (EMEA & APAC). In this role, he oversees the development and execution of marketing strategies across these diverse regions. His responsibilities likely include creating and managing marketing campaigns, overseeing market research, and identifying key opportunities to drive growth.
Previous Roles at Contentsquare
Prior to his current role, Matthew Robinson worked at Contentsquare as the Marketing Director for EMEA & APAC. During his tenure at Contentsquare, he was instrumental in generating over $1 million in opportunity pipeline. This accomplishment highlights his ability to identify and seize market opportunities, significantly contributing to the company's revenue growth.
Experience in Account-Based Marketing (ABM)
Matthew Robinson has proven experience in accelerating Account-Based Marketing (ABM) programs. ABM is a strategic approach that focuses on targeting high-value accounts and creating personalized marketing strategies for them. His expertise in this area has likely helped his organizations achieve more precise and efficient marketing outcomes, ultimately resulting in higher ROI.
Background in Marketing and Sales Strategies
Matthew Robinson has a robust background in marketing and sales strategies. This indicates a comprehensive understanding of how to align marketing efforts with sales goals to drive business growth. His proficiency in developing and implementing these strategies aids in creating effective marketing plans that support overall business objectives.
Expertise in Data-Driven Marketing Campaigns
Matthew Robinson is skilled in leveraging data-driven insights to inform and enhance marketing campaigns. This expertise involves analyzing market data, consumer behavior, and campaign performance metrics to make informed decisions. Utilizing these insights allows for more targeted and effective marketing efforts, leading to better engagement and conversion rates.