🎁 Sofia Alexandra Silva
About 🎁 Sofia Alexandra Silva
Sofia Alexandra Silva is a Marketing Manager at Reachdesk and a member of the Executive Council at ForgeX. She has extensive experience in demand generation and account-based marketing, with a background in various marketing roles at Talkdesk and Reachdesk.
Work at Reachdesk
Sofia Alexandra Silva serves as the Marketing Manager at Reachdesk, a position she has held since 2024. In this role, she focuses on creating integrated marketing campaigns that emphasize demand generation and community building. Previously, she worked at Reachdesk as a Demand Generation & ABM Manager from 2023 to 2024 and as a Senior Demand Generation Associate from 2022 to 2023. Her experience at Reachdesk has allowed her to engage in relationship-led brand building and social media content curation.
Current Roles at ForgeX
Sofia is also a member of the Executive Council at ForgeX, a role she has occupied since 2024. In this capacity, she contributes her expertise in marketing and community engagement, further enhancing her professional portfolio. Her involvement with ForgeX complements her responsibilities at Reachdesk, allowing her to apply her skills in a broader context.
Education and Expertise
Sofia holds an Executive Master in Marketing Management from INDEG-ISCTE Executive Education, which she completed from 2020 to 2021. She also earned a Master's degree in Human Resources and Organizational Consultancy from ISCTE Business School between 2018 and 2020. Additionally, she has a Bachelor's degree in Psychology from ISCTE - Instituto Universitário de Lisboa, completed from 2015 to 2018. Her academic background supports her specialization in demand generation and account-based marketing.
Professional Background
Sofia has a diverse professional background in marketing and human resources. She began her career as an HR Summer Intern at Lidl Portugal in 2018. She then joined Talkdesk, where she held multiple roles, including Project Marketing Assistant, Campaigns Specialist, and Talent Acquisition Sourcer & Recruiter. Her experience at Talkdesk spanned from 2020 to 2022, providing her with a solid foundation in marketing campaigns and recruitment.
Personal Interests
In her personal time, Sofia enjoys planning trips, reading fiction novels, and baking elaborate cakes. She has a passion for social media, where she enjoys curating humorous content. Despite her marketing focus, she prefers to avoid performance marketing, operations, and design, favoring relationship-led brand building instead.