Sofia Baez
About Sofia Baez
Sofia Baez is a Business Development Representative at Reachdesk, specializing in B2B customer engagement strategies. She has a diverse background in sales, account management, and visual merchandising, with experience at several companies in the Greater New York City area.
Current Role at Reachdesk
Sofia Baez currently serves as a Business Development Representative - Emerging ICP at Reachdesk. She has been in this role since 2023, contributing to the company's efforts in enhancing customer engagement through innovative strategies. Her position is hybrid, allowing her to work both in-office and remotely from New York, New York.
Previous Experience in Business Development
Before joining Reachdesk, Sofia Baez held various positions in business development and sales. She worked as a B2B Corporate Gifting Manager at UrbanStems from 2021 to 2023. Prior to that, she was an Account Executive and Brand Partnerships Manager at NuORDER in 2019, where she focused on building client relationships and driving sales initiatives.
Background in Visual Merchandising and Social Media
Sofia Baez has a background in visual merchandising and social media management. She worked at Lenox as a Visual Merchandiser from 2013 to 2015 and as a Social Media Manager from 2014 to 2015. These roles provided her with experience in brand representation and customer engagement strategies.
Education and Academic Qualifications
Sofia Baez studied at Wagner College, where she achieved a Bachelor of Science (BS) degree in Arts Administration. This educational background has equipped her with the skills necessary to navigate the intersection of business and the arts, enhancing her professional capabilities in various roles.
Sales Experience and Early Career
Sofia Baez began her career in sales as a Sales Associate and Secondary Manager at Ruby and Jenna from 2010 to 2013. She also gained experience as an Outbound Sales Agent and Direct Sales Agent at OnDeck between 2015 and 2017. These early roles laid the foundation for her career in business development and customer engagement.