Melissa Calder
About Melissa Calder
Melissa Calder serves as the Director of Marketing and Engagement at ReadWorks, where she focuses on user engagement and retention. With a diverse background in marketing and education, she has held various roles in institutions such as the Philadelphia Museum of Art and Saint Joseph's University.
Current Role at ReadWorks
Melissa Calder serves as the Director of Marketing and Engagement at ReadWorks, a position she has held since 2022. In this role, she focuses on improving user engagement and retention to enhance product usability and program efficacy. She has developed a strategic vision for marketing and communications, emphasizing data-driven campaigns and effective brand messaging. Additionally, she oversees collateral enhancement and public/media relations planning, contributing to the organization's mission to address the global reading crisis.
Previous Experience in Marketing and Education
Prior to her current role, Melissa Calder held various positions that combined marketing and education. She worked as the Director of Marketing and Communications at Abington Friends School from 2017 to 2022. Earlier, she served as the Associate Director of Marketing and Communications at Saint Joseph's University from 2012 to 2017. Her experience also includes roles as a Museum Educator at the Philadelphia Museum of Art and as a Marketing & Development Associate at the Delaware Children's Museum.
Educational Background
Melissa Calder has a diverse educational background. She earned a Bachelor of Arts in Interdisciplinary Fine Arts from Indiana University of Pennsylvania, completing her studies from 1998 to 2002. She later pursued a Master's in Teaching the Visual Arts at The University of the Arts, where she studied from 2008 to 2009. Additionally, she studied Digital Communication and Media/Multimedia at Saint Joseph's University from 2014 to 2015. Her studies also include a certificate in Computer Science from the University of the West of England.
Career Path and Early Roles
Melissa Calder's career began with roles that laid the foundation for her expertise in marketing and design. She worked as an Executive Assistant and designer at Kalan LP from 2003 to 2005. Following that, she spent four years in the Graphic Design Department at The University of the Arts from 2005 to 2009. She also served as an Administrative Program Coordinator for Media Arts at The University of the Arts from 2011 to 2012. These early experiences contributed to her skills in marketing and communications.