Michael Read
About Michael Read
Michael Read serves as the Chief Strategist at Readworks since 2015 and holds the position of Senior Marketing and Sales Manager at The Toro Company since 2018. He has extensive experience in marketing and business development, particularly during his tenure at Club Car.
Work at ReadWorks
Michael Read has served as Chief Strategist at ReadWorks since 2015. In this role, he has focused on developing and implementing strategic initiatives to enhance the organization's educational resources. His tenure at ReadWorks has spanned nine years, during which he has contributed to the company's mission of improving reading comprehension for students across the United States. The organization is based in Brooklyn, New York.
Current Role at The Toro Company
In addition to his position at ReadWorks, Michael Read has been working as Senior Marketing and Sales Manager at The Toro Company since 2018. He operates from Minneapolis, Minnesota, where he oversees marketing strategies and sales initiatives. His role involves driving growth and enhancing the brand's presence in the market.
Previous Experience at Club Car
Michael Read has extensive experience at Club Car, where he held multiple roles over several years. His positions included Director of Marketing Communications, Director of Channel Development, Category Director for Golf, Director of Business Development for Visage, Director of Advertising and Promotions, Sales Director for Visage, and Product Manager for Golf. His time at Club Car spanned from 2000 to 2015, allowing him to develop a comprehensive understanding of marketing and business development in the golf and transportation sectors.
Education and Expertise
Michael Read earned his Master of Business Administration from the University of Illinois at Urbana-Champaign, studying Marketing from 1994 to 1996. He also holds a Bachelor of Science in Advertising from the same university, which he completed from 1992 to 1996. His educational background has provided him with a strong foundation in marketing principles and strategies.
Business Development Experience
Before his current roles, Michael Read served as Vice President of Business Development at Opentee from 2013 to 2015. This position allowed him to further develop his skills in business strategy and market expansion. His experience in various leadership roles has equipped him with the knowledge necessary to drive business growth and innovation.