Adam Lien
About Adam Lien
Adam Lien is the Founder and CEO of Mission Ready Nutrition and The Lift Box, where he has developed innovative retail experiences and led the largest monthly fitness subscription box in the United States. He has a background in marketing and political science, and served 14 years in the U.S. Coast Guard, training special operations personnel.
Work at Mission Ready Nutrition
Adam Lien serves as the Founder and CEO of Mission Ready Nutrition, a company he has been leading since 2023. Located in Summerville, South Carolina, Mission Ready Nutrition offers a unique retail experience that includes innovative features such as a podcast studio and a claw machine. This approach aims to enhance customer engagement and create a memorable shopping environment.
Work at The Lift Box
As the Founder and CEO of The Lift Box since 2017, Adam Lien has established the company as the largest monthly fitness subscription box in the United States. He has conducted extensive market research, focusing on competitor reviews to identify market gaps. Under his leadership, The Lift Box has partnered with over 300 fitness brands to provide cost-effective sampling opportunities and has emphasized personalized customer engagement.
Work at Headlines Over Sidelines
Adam Lien is also the Founder and CEO of Headlines Over Sidelines, a role he has held since 2022. Based in Summerville, South Carolina, this venture reflects his commitment to innovation and leadership in the fitness and wellness sectors.
Education and Expertise
Adam Lien studied at Laramie County Community College, where he earned a degree in Marketing from 2005 to 2007. He furthered his education at Columbia College, obtaining a degree in Political Science and Government from 2012 to 2016. This educational background supports his expertise in business development and strategic marketing.
Background in the U.S. Coast Guard
Adam Lien served in the U.S. Coast Guard as a Maritime Enforcement Specialist from 2007 to 2021, completing a 14-year career. During his service, he trained over 600 special operations assaulters in various tactical courses, showcasing his leadership and training capabilities.