Kristy Hughes
About Kristy Hughes
Kristy Hughes is the Director of Marketing at Ready in Vancouver, Canada, where she has worked since 2019. She has extensive experience in marketing and content strategy, having held various roles at notable companies in Australia.
Work at Ready to Pay
Kristy Hughes has served as the Director of Marketing at Ready since 2019. In this role, she has focused on developing and implementing marketing strategies that enhance customer engagement and brand visibility. Her experience in the Vancouver, Canada Area has allowed her to leverage her skills in creating customer-focused content strategies and leading brand identity systems.
Previous Experience in Marketing
Prior to her current position, Kristy held several roles in marketing and content management. She worked at Saatchi & Saatchi as a Senior Content & Community Manager from 2013 to 2016 in Sydney, Australia. She also served as Marketing Lead at 86 400 for 11 months in 2018 and as Marketing Manager at Zip Co Limited from 2016 to 2018. Her earlier experience includes roles at Reprise Media Australia as an SEO Executive & Community Manager and at Interbrand as a Client Executive.
Education and Expertise
Kristy Hughes earned a Bachelor of Arts in Communication and Media Studies from Charles Sturt University, completing her degree between 2008 and 2010. Her educational background supports her expertise in creating effective content strategies and understanding customer needs. She emphasizes the importance of strategic creativity in enhancing customer experiences and achieving commercial outcomes.
Professional Philosophy
Kristy describes herself as an unapologetic wordsmith and creative purist. She believes in the significance of strategic creativity in marketing, which she sees as essential for improving customer experiences and driving business results. Her approach is characterized by a strong focus on teamwork and a proactive attitude, thriving in busy and collaborative environments.