Selva Madasamy
About Selva Madasamy
Selva Madasamy is a Paid Media Executive with expertise in conversion tracking and analytics, currently working at Realatte Ventures LLP. He has experience with major real estate clients and has successfully executed campaigns to improve brand awareness and return on ad spend.
Work at Realatte Ventures
Selva Madasamy has been employed at Realatte Ventures LLP as a Paid Media Executive since 2022. In this role, he focuses on enhancing brand awareness and lead generation through effective paid media strategies. His work involves executing campaigns on various native platforms, including Taboola. Madasamy's efforts are directed towards optimizing advertising performance and improving overall marketing outcomes for the company.
Education and Expertise
Selva Madasamy completed a Digital Marketing Course at The Brand Saloon from 2021 to 2022. This one-year program equipped him with essential skills in digital marketing strategies and analytics. Prior to this, he studied Hospitality Administration/Management at Kohinoor Management School from 2014 to 2017, where he achieved a qualification in Kohinoor Hotel Management. His educational background supports his expertise in managing paid media campaigns effectively.
Background in Paid Media
In his role as a Paid Media Executive, Selva Madasamy has utilized conversion tracking and analytics data to enhance conversion rates for various clients. He has worked with notable real estate companies such as Rustomjee, Hiranandani, and Shapoorji Pallonji. His experience in the industry allows him to implement data-driven strategies that improve advertising performance and return on ad spend (ROAS).
Campaign Execution and Optimization
Selva Madasamy has executed multiple advertising campaigns focused on lead generation and brand awareness. He has demonstrated proficiency in optimizing bid strategies and ad copies to improve overall campaign performance. His analytical approach to paid media has contributed to significant enhancements in conversion rates and advertising efficiency.