Theo Soares
Director, Brand Strategy @ realtor.com
About Theo Soares
I believe experience is brand. Every interaction a person has, at every touchpoint, adds up to their perception of a brand. In this dynamic environment, a modern brand needs two things to succeed - a relevant story in culture and a comprehensive plan for the end-to-end ecosystem. My background across creative advertising and digital product, on both agency and client side, gives me a unique perspective into the key elements of a modern brand. As a strategy leader, I build collaborative, cross-functional teams that untangle complex challenges, provide insightful and useful solutions, and align and activate them with executive stakeholders.