Alison Macdonald
About Alison Macdonald
Alison Macdonald is a Merchant Success Manager at Rebuy Engine, specializing in supporting e-commerce businesses and developing advertising programs. With over 15 years of experience in partner marketing and operations strategy, she has held various roles at companies such as AOL, Criteo, and Route.
Current Role at Rebuy Engine
Alison Macdonald serves as a Merchant Success Manager at Rebuy Engine, a position she has held since 2023 in Salt Lake City, Utah. In this role, she focuses on enhancing the success of merchants by leveraging her extensive experience in e-commerce and partner marketing.
Previous Experience in Partner Marketing
Alison Macdonald has a robust background in partner marketing, having worked at Route in various capacities, including Head of Partner Marketing and Partner Account Manager from 2020 to 2022. She also held the role of Partner Marketing & Operations Lead for a brief period in 2022. Her experience at Route contributed to her expertise in developing advertising programs for e-commerce businesses.
Background in Advertising and Account Management
Alison has significant experience in advertising and account management, having worked at Criteo as both Senior Account Strategist and Account Strategist from 2016 to 2020. Prior to that, she was a Campaign Manager at AOL from 2014 to 2016. Her roles involved strategic planning and execution of advertising campaigns, focusing on client relationships and operational efficiency.
Educational Background
Alison Macdonald studied at James Madison University, where she earned a Bachelor of Business Science with a focus on Marketing: Business to Business. This educational foundation has supported her career in marketing and operations within the technology sector.
Professional Skills and Specializations
With over 15 years of experience, Alison specializes in supporting e-commerce businesses in growth mode and developing effective advertising programs. Her client-focused approach is characterized by her description of herself as 'gritty, but friendly,' which reflects her commitment to fostering strong client relationships.