Brian Fried
About Brian Fried
Brian Fried serves as the Vice President of Sales - West at Recess, a position he has held since 2020. He has extensive experience in the beverage industry, having worked in various roles at HEINEKEN, Beam Suntory, and Cadbury Schweppes.
Current Role at Recess
Brian Fried serves as the Vice President of Sales - West at Recess, a position he has held since 2020. He operates from Orange County, California, where he is responsible for overseeing sales strategies and initiatives in the western region. His role involves driving revenue growth and expanding market presence for the company.
Previous Experience at HEINEKEN
Brian Fried held multiple positions at HEINEKEN over a span of several years. He served as the Region Vice President for the Western Region from 2012 to 2016, managing operations in Long Beach, California. Prior to that, he was the Business Development Director from 2010 to 2012, the Zone Director from 2007 to 2010, and the Group Distributor Manager from 2004 to 2007. His tenure at HEINEKEN contributed to his extensive experience in sales and management within the beverage industry.
Experience at Beam Suntory
From 2016 to 2019, Brian Fried worked as the State Manager for Beam Suntory in Southern California. In this role, he was responsible for managing sales operations and developing strategies to enhance the company's market share in the region. His experience at Beam Suntory further solidified his expertise in the beverage sector.
Career at Cadbury Schweppes
Brian Fried began his career in the beverage industry as an Area Manager at Cadbury Schweppes, where he worked for one year from 2001 to 2002. This early experience laid the groundwork for his subsequent roles in sales and management across various companies in the industry.
Education and Academic Background
Brian Fried studied at San Diego State University from 1986 to 1990, where he earned a degree in History. His educational background provided him with a foundation that has supported his professional development in the business world.