Rawan Khalil
About Rawan Khalil
Rawan Khalil is a PPC Specialist focused on Global Expansion, currently working at Recharge.com in Amsterdam. She has extensive experience in performance marketing and has lived in various countries, enhancing her expertise in audience diversity.
Current Role at Recharge.com
Rawan Khalil currently serves as a PPC Specialist focused on Global Expansion at Recharge.com. She has held this position since 2021 and is based in Amsterdam, North Holland, Netherlands. In her role, she specializes in developing and executing pay-per-click marketing strategies that target diverse audiences, contributing to the company's global outreach efforts.
Previous Experience in Performance Marketing
Before joining Recharge.com, Rawan Khalil worked at Performics as a Senior Specialist in Performance Marketing since 2020. Her tenure at Performics followed her role as a Performance Specialist from 2018 to 2020. During her time in Beirut District, Lebanon, she focused on optimizing marketing campaigns to enhance client performance and engagement.
Educational Background
Rawan Khalil earned her Bachelor's Degree in Marketing from the Lebanese American University, where she studied from 2011 to 2014. She furthered her education at IE Business School, obtaining a Master’s Degree in Market Research and Consumer Behavior from 2016 to 2017. Additionally, she completed her high school education at Collège Protestant Français Beyrouth, focusing on Humanities from 2003 to 2011.
Diverse Living Experience
Rawan Khalil has lived in various locations, including the Ivory Coast, Lebanon, and Madrid. This diverse living experience has enhanced her understanding of complex audience diversity, which she leverages in her digital marketing strategies. Her ability to connect with different cultural contexts informs her approach to performance marketing.
Early Career and Tutoring Experience
In the early stages of her career, Rawan Khalil worked as a Private Tutor at Synkers for five months in Lebanon in 2018. She also gained experience as a Client Servicing Executive at Grey Group, where she worked with Procter & Gamble for six months in 2016. These roles contributed to her foundational skills in client relations and marketing.