Lauren Malecha
About Lauren Malecha
Lauren Malecha serves as the Senior Director of Marketing at Glow Recipe, where she has worked since 2023. She has held various marketing leadership roles at companies such as GXVE Beauty, L'Oréal, and Evereden, and she holds a Bachelor of Business Administration in Marketing and Finance from Villanova University.
Current Role at Glow Recipe
Lauren Malecha serves as the Senior Director of Marketing at Glow Recipe, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance brand visibility and consumer engagement. Her leadership contributes to the brand's growth and alignment with market trends in the beauty industry.
Previous Experience at GXVE Beauty
Prior to her current role, Lauren Malecha worked at GXVE Beauty as the Senior Director of Global Brand Marketing from 2022 to 2023. During her tenure, she focused on developing and executing marketing strategies that supported brand growth and consumer outreach in a competitive market.
Career at L'Oréal
Lauren Malecha has extensive experience at L'Oréal, where she held several key positions. She served as the Senior Marketing Manager for Yves Saint Laurent Beauty for four months in 2019. Subsequently, she took on the role of Senior Marketing Manager for Lancôme Makeup from 2019 to 2021, followed by a position as Director of Omnichannel Marketing for Lancôme Makeup in 2021 for nine months. Her work at L'Oréal involved strategic marketing initiatives that enhanced brand presence and consumer engagement.
Role at Evereden
Lauren Malecha was the Global Marketing Director at Evereden from 2021 to 2022. In this role, she was responsible for leading marketing efforts and strategies that positioned the brand within the skincare market. Her contributions were aimed at driving brand awareness and consumer loyalty.
Education and Expertise
Lauren Malecha earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing and Finance from Villanova University. Her educational background provides a strong foundation for her career in marketing, equipping her with the skills needed to navigate the complexities of brand management and strategic marketing.