Martin Ertl
About Martin Ertl
Martin Ertl, CEO and thought leader in legal technology, advocates for streamlined contract management and innovation in legal tools.
Martin Ertl - CEO
Martin Ertl is currently serving as the Chief Executive Officer (CEO). His leadership is marked by a focus on innovating legal technology solutions to streamline processes in corporate legal departments. Martin has actively contributed to the discussion on the evolution of Contract Lifecycle Management (CLM) systems and the role of legal operations professionals in modern organizations.
Article on Legal Technology Product Implementation
Martin Ertl authored an article titled 'What if a legal technology product required NO implementation?' This article delves into the often time-consuming and complex process of implementing Contract Lifecycle Management (CLM) systems. Martin advocates for a more straightforward approach to CLM system implementation, emphasizing the need to reduce the burden on legal teams.
Blog Post on Contract Negotiation Innovation
In his blog post titled 'Microsoft Word Was the Last Contract Negotiation Innovation 40 Years Ago,' Martin Ertl discusses the stagnation in contract negotiation tools since the advent of Microsoft Word. He highlights the pressing need for innovation in this area to better support the efficiency and effectiveness of in-house legal teams.
Insights on Legal Operations Professionals
Martin Ertl has written about the critical role of legal operations professionals in in-house legal teams. He argues that these professionals are essential for cost-saving and implementing necessary changes within organizations. His insights provide a valuable perspective for understanding how legal operations can enhance the functionality and efficiency of legal teams.
Streamlining Contract Negotiation for In-house Counsel
Martin Ertl shared his thoughts on how contract negotiation software can help in-house counsel avoid 'Death by 1000 cuts.' He focuses on the benefits of streamlining the contract negotiation process to alleviate the incremental burdens faced by legal teams. This approach aims to improve the overall workflow and effectiveness of corporate legal departments.
Development of Software for In-house Counsel
Martin Ertl explored the idea of creating software specifically tailored for in-house counsel. He emphasizes the importance of addressing the unique needs of corporate legal departments to foster more efficient and effective legal operations. This includes tools that cater directly to the demands and challenges faced by in-house legal teams.
Call for Insights from Power Users of Legal Tech Tools
In one of his blog posts, Martin Ertl called on power users of legal tech tools to share their experiences and insights on contract negotiations. He believes that gathering feedback from these experienced users can drive the improvement and innovation of legal technology tools, ultimately benefiting the entire legal community.