Paula Leiningen Westerburg
About Paula Leiningen Westerburg
Paula Leiningen Westerburg is a Sales Enablement Specialist at Recorded Future, where she has worked since 2022. She has a background in business development, marketing, and event management, supported by degrees in Tourism Management and Marketing.
Current Role as Sales Enablement Specialist
Paula Leiningen Westerburg currently serves as a Sales Enablement Specialist at Recorded Future, a position she has held since 2022. In this role, she specializes in field marketing and sales strategy. She is responsible for providing training to enhance the effectiveness of the sales team, ensuring that team members are equipped with the necessary skills and knowledge to succeed in their roles.
Previous Experience at Recorded Future
Prior to her current position, Paula worked at Recorded Future as a Business Development Representative from 2021 to 2022. During her time in this role, she contributed to the company's growth and client engagement efforts in London, England. Her experience in business development laid the foundation for her transition to sales enablement.
Professional Background in Event Management
Paula has a background in organizing and managing events, which has been a part of her professional responsibilities. This experience has equipped her with skills in coordination and execution, essential for her roles in sales enablement and business development.
Educational Background in Business and Marketing
Paula studied at Modul University Vienna, where she earned a Bachelor of Business Administration (BBA) in Tourism Management from 2016 to 2019. She furthered her education at the University of St Andrews, obtaining a Master of Letters (MLitt) in Marketing from 2019 to 2020. This academic background supports her expertise in sales strategy and marketing.
Work Experience Prior to Recorded Future
Before joining Recorded Future, Paula held various positions that contributed to her professional development. She worked at DO & CO AG as a Manager from 2018 to 2020 and as an Executive Assistant in the Formula 1 Hospitality and Entertainment Management Team for six months in 2018. Additionally, she gained experience as a Marketing Intern at Zencargo in 2020 and as an Intern and Student Trainee at UniCredit in 2015 and 2017, respectively.