Kaylie Green
About Kaylie Green
Kaylie Green is a Lead Insights Consultant and Product Manager at Red Badger, specializing in digital optimization and personalization strategies. She has extensive experience in various roles across the digital sector, including positions at New Look, Asos.com, and Sky.
Current Role at Red Badger
Kaylie Green has been serving as the Lead Insights Consultant and Product Manager at Red Badger since 2019. In this role, she combines insight strategy and process to develop cohesive digital solutions. Her work focuses on enhancing user experience through effective digital optimization and personalization strategies across web and app platforms.
Previous Experience in Digital Optimization
Prior to her current position, Kaylie Green held various roles that contributed to her expertise in digital optimization. She worked at New Look as Digital Optimisation Lead and later as Digital Analytics and Optimisation Manager, where she focused on enhancing digital performance. Additionally, she served as Optimisation Manager at Asos.com, where she managed optimization strategies for three years.
Background in Project Management
Kaylie Green has a background in project management, which has enhanced her ability to integrate strategy and process effectively. She worked as Digital Project Director at Uniblue Systems Ltd and as Online Conversion Manager at Sky. These roles provided her with valuable experience in managing digital projects and improving customer engagement.
Education and Expertise
Kaylie Green studied Journalism at Bournemouth University, where she earned a Bachelor of Arts degree from 2004 to 2006. Her educational background supports her expertise in customer journey mapping and digital customer retention strategies, which are essential for her roles in digital optimization.
Experience in the Travel and Hospitality Sector
In 2014, Kaylie Green worked as a Senior Consultant for Maxymiser, focusing on the travel and hospitality sector. This role allowed her to apply her optimization skills in a specialized industry, contributing to her diverse experience in digital solutions.