Maria Fernandez
About Maria Fernandez
Maria Fernandez is a National Account Executive at Red Bay Coffee with over seven years of experience in the wine industry and a background in membership marketing and e-commerce management. She has held various roles at Red Bay Coffee and previously worked at Treasury Wine Estates, demonstrating expertise in optimizing business processes and project management.
Work at Red Bay Coffee
Maria Fernandez has held multiple roles at Red Bay Coffee since 2015. She started as an Account Manager, serving in this capacity until 2019. Following this role, she worked as the Manager of Consumer Packaged Goods for seven months. From 2020 to 2022, she served as the Wholesale Account Manager. In 2022, she transitioned to her current position as National Account Executive. Throughout her tenure, she has focused on membership marketing, multi-media marketing management, and e-commerce management.
Education and Expertise
Maria Fernandez studied at Laurus College, where she earned a Web Design Certificate from 2010 to 2011. She furthered her education in web design, completing an additional two-year program from 2010 to 2012. Her educational background supports her expertise in digital and multimedia design, which complements her professional roles in marketing and account management.
Background in the Wine Industry
Maria Fernandez has over seven years of experience in the wine industry. She worked at Treasury Wine Estates as a DTC Brand Marketing Associate from 2012 to 2015. Her responsibilities included wine club acquisition, retention, and event promotion, which contributed to her knowledge and skills in the sector.
Professional Skills and Recognition
Maria Fernandez is recognized for her resourcefulness, superior people skills, project management expertise, and strong negotiation skills. She has implemented business processes and programs that optimize efficiencies and productivity in her roles. Her diverse skill set has been beneficial in her various positions, particularly in marketing and account management.
Previous Experience at Levi Strauss & Company
Before her roles at Red Bay Coffee, Maria served as a Product Development Manager at Levi Strauss & Company in San Francisco. This experience provided her with a foundation in product development and management, which she has leveraged in her subsequent positions.