Brian Van Voorst
About Brian Van Voorst
Brian Van Voorst serves as the Director of Paid Media at Red Door Interactive, where he focuses on innovative formats and the significance of social proof in performance marketing. His extensive background includes roles in digital marketing and media buying across various companies in the United States and the Netherlands.
Current Role at Red Door Interactive
Brian Van Voorst serves as the Director of Paid Media at Red Door Interactive, a position he has held since 2022. In this role, he focuses on developing and implementing paid media strategies that align with the company's objectives. His responsibilities include overseeing campaigns across various platforms and optimizing performance to achieve desired outcomes.
Previous Experience in Digital Marketing
Before his current role, Brian worked at Red Door Interactive as a Paid Media Strategist for four months in 2021 and as a Manager of Paid Media for six months in 2021-2022. His experience also includes positions at mdg as a Digital Marketing Manager from 2019 to 2021 and at Brand Value Accelerator as a Digital Marketing Strategist from 2018 to 2019. These roles contributed to his expertise in managing and analyzing digital marketing campaigns.
Educational Background
Brian obtained a Bachelor’s Degree in Commercialized Economics with a Minor in Online Communication and International Business Studies from Christelijke Hogeschool Windesheim, studying from 2010 to 2015. He completed his high school education at Thomas a Kempis College te Zwolle, focusing on Economie en Maatschappij from 2008 to 2010, and at Talentstad te Zwolle, where he studied VMBO-T with an emphasis on German from 2004 to 2008.
Early Career and Internships
Brian began his career with various roles that laid the foundation for his expertise in marketing. He worked as a Marketing Intern at American Marketing Systems Inc. for five months in 2015. Additionally, he held customer service positions at Coolsound Superstore B.V. from 2012 to 2015 and worked as a Telemarketer at Quality Contacts for three months in 2014-2015. His early experiences contributed to his understanding of customer engagement and marketing dynamics.
Focus on Paid Media Trends
Brian emphasizes the importance of new formats like Reels in paid media and discusses the growing significance of social proof and content within this field. He explores the nuances of advertising on platforms such as TikTok and Instagram, highlighting their roles in performance marketing. His insights reflect current trends and strategies in the evolving landscape of digital marketing.