Mark Sheldon
About Mark Sheldon
Mark Sheldon serves as the Senior Director of National Sales & Business Analytics at Red Monkey Foods, Inc. and the San Francisco Salt Company, bringing over 20 years of experience in the Natural Products Industry.
Current Role at Red Monkey Foods
Mark Sheldon serves as the Senior Director of National Sales & Business Analytics for Private Label Spices at Red Monkey Foods, Inc. since 2020. In this role, he oversees $86 million in distributor and retail accounts. His responsibilities include managing sales strategies and analytics to enhance business performance in the private label spices sector.
Professional Experience in Sales and Business Analytics
Mark Sheldon has over 20 years of experience in the Natural Products Industry. He has held various positions that focus on sales and business analytics, including his current role at Red Monkey Foods and previous roles at San Francisco Salt Company, Tiesta Tea Company, and Frontier Co-op. His expertise spans multiple categories, including grocery, beverage, frozen, dairy, personal care, and bulk.
Education and Academic Background
Mark Sheldon studied at the University of Michigan, where he earned a Bachelor of Arts (BA) degree in Cultural Anthropology. This educational background contributes to his understanding of market dynamics and consumer behavior within the natural products sector.
Previous Positions and Career Progression
Prior to his current role, Mark Sheldon worked in various capacities across the industry. He was the VP of Sales at Tiesta Tea Company, Regional Sales Manager at Natural Specialty Sales, and Director of Sales at Frontier Co-op. He also gained experience at Whole Foods Market as an Associate Store Team Leader and at Hammacher Schlemmer as a Category Manager.
Sales Achievements and Impact
Throughout his career, Mark Sheldon has successfully increased sales at key accounts such as UNFI, KeHE, Whole Foods Market, Sprouts, and others by 10-40%. His achievements stem from effective relationship development, sales analysis, and category management strategies.