Aaron M.
About Aaron M.
Aaron M. is a Research Manager with extensive experience in market research and data analysis, currently working at Red Ventures in San Francisco. He has held various roles in notable companies, including CBS Interactive and Escalent, and has a strong background in designing studies and mentoring junior researchers.
Current Role at Red Ventures
Aaron M. currently serves as a Research Manager at Red Ventures, a position he has held since 2021. In this role, he designs and runs Net Promoter Score studies, which support sales, marketing, and product teams in understanding audience profiles. His work contributes to the strategic decision-making processes within the organization.
Previous Experience in Market Research
Aaron M. has extensive experience in market research, having worked at CBS Interactive as a Senior Market Research Analyst from 2017 to 2019 and as a Market Research Analyst from 2015 to 2017. He also held a position at ViacomCBS as a Senior Market Research Analyst from 2019 to 2020. His roles involved analyzing market trends and consumer behavior to inform business strategies.
Early Career Background
Aaron M. began his career in market research with various roles, including a Geocoding Internship at MORPACE International in 2006 and as an Admissions and Marketing Coordinator/Director at Heartland Healthcare Centers from 2006 to 2008. He also worked as a Business Development Associate at Guardian Industries for eight months in 2010. These positions provided foundational skills in research and marketing.
Education and Qualifications
Aaron M. studied at Walsh College, where he earned a Bachelor's degree in Business Administration with a focus on Marketing from 2003 to 2005. He also obtained an Associate's degree in General Business from Schoolcraft College. His educational background supports his expertise in market research and business development.
Skills and Contributions
In his current role, Aaron M. assists junior researchers and interns in developing skills in SPSS, Qualtrics, and data analysis. He conducts a monthly gaming information tracking study that is utilized by the video game industry to monitor consumer interest in games. His contributions enhance the capabilities of his team and support industry insights.