Adam Iscrupe
About Adam Iscrupe
Adam Iscrupe is a Principal Product Designer at Red Ventures, where he has worked since 2024. He has extensive experience in product design, having previously held roles as Senior Product Designer and Director of Product Design at the same company.
Work at Red Ventures
Adam Iscrupe has held multiple roles at Red Ventures, currently serving as Principal Product Designer since 2024. Prior to this position, he worked as Senior Product Designer from 2016 to 2022, and later as Director of Product Design from 2022 to 2024. In these roles, he contributed to various projects that enhanced user experiences and drove innovation within the company.
Education and Expertise
Adam Iscrupe earned a Bachelor of Fine Arts (BFA) in Art from the University of North Carolina at Charlotte, where he also studied a Minor in Art History with a concentration in Graphic Design. His education has equipped him with a strong foundation in design principles and user-centered design methodologies.
Background
Adam Iscrupe has a background in product design, with extensive experience in leading design teams and projects. His tenure at Red Ventures spans over eight years, during which he has developed expertise in enhancing customer experiences through thoughtful design solutions.
Achievements
Adam Iscrupe has been involved in significant projects at Red Ventures, including the design of AT&T's Internet, Phone, and TV product recommendation flow, which improved customer decision-making. He led the design team for the Change of Address project for USPS and contributed to the MYMOVE moving app, focusing on user-centered design. Additionally, he played a key role in optimizing the DIRECTV checkout cart to enhance the purchasing process.