Alex B.
About Alex B.
Alex B. is the Director of Integrated Marketing at Red Ventures, where he has worked since 2021. He has a background in marketing from Bank of America and North Carolina State University, and he actively engages in local marketing associations and industry publications.
Work at Red Ventures
Currently, Alex B. serves as the Director of Integrated Marketing at Red Ventures, a position held since 2021. Based in the Charlotte Metro area, Alex has implemented a data-driven approach to marketing that resulted in a 15% improvement in campaign ROI within the first year. This role involves overseeing integrated marketing strategies that align with the company's objectives and enhance overall performance.
Previous Experience at Bank of America
Before joining Red Ventures, Alex B. worked at Bank of America as an Assistant Vice President from 2019 to 2021. In this role, Alex contributed to various marketing initiatives and gained valuable experience in the financial services sector, focusing on enhancing marketing effectiveness and customer engagement.
Experience at North Carolina State University
Alex B. held the position of Senior Marketing Manager at North Carolina State University from 2012 to 2019. During this time, Alex developed a comprehensive public relations strategy that improved brand visibility and reputation across multiple media channels. Additionally, Alex successfully led a cross-functional team to launch a digital marketing campaign that achieved a 20% increase in customer engagement.
Education and Expertise
Alex B. earned a Bachelor of Business Administration (BBA) in Marketing from the Fox School of Business at Temple University. This educational background provides a solid foundation in marketing principles and strategies, which Alex applies in professional roles. Alex actively participates in local marketing associations and contributes to industry publications, focusing on digital marketing trends and strategies.
Public Speaking and Contributions
Alex B. is an active participant in local marketing associations and has served as a guest speaker at regional marketing conferences. Through these engagements, Alex shares insights and knowledge on marketing practices, contributing to the professional development of peers in the industry.