Amy Park
About Amy Park
Amy Park is a Senior Manager of Integrated Marketing specializing in Audience Data Strategy at Red Ventures, where she has worked since 2021. She has extensive experience in integrated marketing and data strategy, having held various positions at ViacomCBS and CBS Interactive.
Work at Red Ventures
Amy Park currently holds the position of Senior Manager, Integrated Marketing - Audience Data Strategy at Red Ventures. She has been with the company since 2021 and has accumulated three years of experience in this role. Her work focuses on integrating marketing strategies with audience data to enhance campaign effectiveness and drive business growth.
Previous Experience at ViacomCBS
Before joining Red Ventures, Amy Park worked at ViacomCBS as Senior Manager, Advanced Advertising Data Solutions from 2020 to 2021. She also held the position of Senior Manager, Integrated Marketing, Innovations & Partnerships - Data Strategy for a brief period in 2020. Her roles involved leveraging data-driven insights to inform marketing strategies.
Career at CBS Interactive
Amy Park has extensive experience at CBS Interactive, where she served in various roles. She worked as Manager, Integrated Marketing - Global from 2017 to 2018, and as Manager, Integrated Marketing, Innovations and Partnerships - Data Strategy from 2019 to 2020. Additionally, she was a Global Account Manager from 2013 to 2017 and a Global Account Coordinator from 2012 to 2013.
Education and Expertise
Amy Park earned her Bachelor of Arts degree in International Studies with a concentration in East Asian Studies from The Johns Hopkins University, where she studied from 2007 to 2011. She also studied Marketing Communications at Korea University in 2010. Her educational background supports her expertise in integrated marketing and audience data strategy.
Early Career at AdAsia
Amy Park began her career as a Junior Account Executive at AdAsia in Seoul, South Korea, where she worked for nine months in 2011 and 2012. This role provided her with foundational experience in account management and marketing communications.