Ashley Sepanski
About Ashley Sepanski
Ashley Sepanski serves as the Lead Lifestyle & Market Editor at Greatist, where she manages a team of editors and writers while overseeing content across various lifestyle verticals. With a background that includes roles at Red Ventures, OWN: The Oprah Winfrey Network, and Birchbox, she specializes in innovative content management and strategic growth initiatives.
Current Role at Greatist
Ashley Sepanski serves as the Lead Lifestyle & Market Editor at Greatist, a position she has held since 2021. In this role, she manages a team of editors and writers, overseeing content across multiple verticals, including fitness, food, home, health, and beauty. She is responsible for conceptualizing and managing innovative content packages, video, and partnerships that align with the brand's mission.
Previous Experience at Red Ventures
Prior to her current role, Ashley worked at Red Ventures as the Demand & Market Editor for Greatist from 2019 to 2021. During her two years in this position, she developed and executed strategies focused on affiliate marketing, SEO, and editorial initiatives aimed at increasing traffic and revenue for the platform.
Background in Media and Publishing
Ashley has a diverse background in media and publishing. She worked at OWN: The Oprah Winfrey Network in various capacities, including Web Producer for Oprah.com and O, The Oprah Magazine from 2015 to 2018, and as a Web Assistant from 2014 to 2015. Her early career included internships at Birchbox, Hearst Magazines, and Cleveland Magazine, where she gained foundational skills in editorial processes.
Education and Academic Qualifications
Ashley Sepanski holds a Master of Publishing degree from New York University, where she studied Print and Digital Media from 2013 to 2016. She also earned a Bachelor of Science in Magazine Journalism from Kent State University, completing her studies from 2008 to 2011. Her educational background has equipped her with the knowledge and skills necessary for her roles in the media industry.
Content Management and Strategy Expertise
In her roles, Ashley has implemented scalable processes to streamline content production and data tracking. Her expertise includes developing strategies that enhance content visibility and engagement, contributing to the overall growth and success of the platforms she has worked with.