Benjamin Grant
About Benjamin Grant
Benjamin Grant serves as the Director of Email and Identity Marketing at Red Ventures, where he leads a team focused on email marketing for a media and technology website. He has extensive experience in various industries, including telecommunications and financial services, and holds degrees in Business Administration and Public Policy Analysis from the University of North Carolina at Chapel Hill.
Current Role in Email and Identity Marketing
Benjamin Grant serves as the Director of Email and Identity Marketing for a leading media and technology website. He has held this position since 2021 and is based in San Francisco, California. In this role, he manages a team of three professionals focused on email marketing strategies. He is responsible for developing dynamic audience journeys and data-driven personalization for over 4 million email subscriptions.
Previous Experience at Red Ventures
Benjamin Grant has extensive experience at Red Ventures, where he held multiple roles. He started as a Customer Experience Associate in Telecommunications from 2016 to 2017. He then transitioned to a Lifecycle Marketing Associate in Financial Services from 2018 to 2019. Following that, he served as Portfolio Strategy Lead for 7 months in 2019 and as Lead Product Manager in Gaming & Entertainment from 2020 to 2021. His work involved solving complex digital consumer problems across various industries.
Education and Academic Background
Benjamin Grant studied at the University of North Carolina at Chapel Hill, where he earned a Bachelor of Business Administration (B.B.A.) from the Kenan-Flagler Business School, focusing on Consulting. He also obtained a Bachelor of Arts (B.A.) in Public Policy Analysis from the same institution. His educational background provides a strong foundation for his career in marketing and analytics.
Experience Prior to Red Ventures
Before joining Red Ventures, Benjamin Grant worked as a Brand Marketing Specialist at Newell Brands for three months in 2015. He also served as an Investment Analyst at Northwestern Mutual from 2014 to 2015. These roles contributed to his expertise in marketing and analytics, enhancing his ability to drive consumer engagement and optimize marketing strategies.
Expertise in Digital Marketing and Personalization
Benjamin Grant possesses expertise in conversion-rate optimization and identity marketing. His involvement in developing a user data and personalization platform has been instrumental in enhancing customer engagement strategies. His experience spans various industries, including Home Services, Financial Services, and Media & Technology.