Caitlin R.
About Caitlin R.
Caitlin R. serves as the Director of Social Media at Lonely Planet, bringing extensive experience in both paid and organic social media advertising. She has a background in various industries and emphasizes data-driven strategies and storytelling in her work.
Current Role at Red Ventures
Caitlin R. serves as the Director of Social Media for Lonely Planet at Red Ventures. She has held this position since 2018, contributing to the company's social media strategy and execution. Her role involves managing a team that includes one full-time employee and one intern. Caitlin focuses on creating impactful social media campaigns that align with the brand's objectives.
Previous Experience in Social Media Management
Caitlin has extensive experience in social media management across various organizations. She worked as the Corporate Social Media Manager at Clayton Homes from 2016 to 2018. Prior to that, she was a Senior Community Manager at Tombras from 2013 to 2016. Additionally, she served as the Social Media Manager/Host for Challenge Entertainment from 2011 to 2015. Her roles have involved developing and executing social media strategies for diverse industries.
Educational Background
Caitlin studied at the University of Kentucky, where she earned a Bachelor of Arts in Integrated Strategic Communications with a focus on Public Relations and Advertising. Her studies spanned from 2006 to 2011. She also completed her secondary education at Bearden High School from 2002 to 2006.
Skills and Expertise in Social Media Advertising
Caitlin possesses a strong skill set in both paid and organic social media advertising. She has experience across multiple platforms, including Facebook, Twitter, Instagram, TikTok, Pinterest, and YouTube. Caitlin emphasizes data, analytics, and storytelling in her approach to social media management, ensuring that campaigns are both engaging and effective.
Workshops and Educational Initiatives
In addition to her role at Lonely Planet, Caitlin conducts ongoing educational workshops and strategic optimization for Clayton-owned entities and their family of brands. This aspect of her work highlights her commitment to enhancing social media practices and sharing knowledge within the industry.