Caroline Riedman
About Caroline Riedman
Caroline Riedman is a Group Product Manager at Red Ventures, where she has worked since 2022. With a background in marketing and psychology, she specializes in creating personalized customer experiences and enhancing brand connections.
Work at Red Ventures
Caroline Riedman has been serving as a Group Product Manager at Red Ventures since 2022. In this role, she focuses on creating authentic and personalized experiences that influence customer decision-making. Prior to her current position, she held various roles at Red Ventures, including Senior Associate from 2020 to 2022 and Customer Experience Associate from 2017 to 2020. Her tenure at Red Ventures spans a total of five years, during which she has contributed to enhancing consumer journeys and brand connections.
Education and Expertise
Caroline Riedman earned her Bachelor's Degree in Business Administration with a focus on Marketing and Psychology from the University of Richmond, completing her studies from 2013 to 2017. Her educational background provides her with a strong foundation in both marketing principles and psychological insights, which she applies to her work in product management. She specializes in the intersection of marketing and psychology, aiming to impact customer behavior through strategic initiatives.
Background
Before her extensive career at Red Ventures, Caroline Riedman gained experience in various marketing roles. In 2016, she worked as a Marketing/E-Commerce Analyst at The Vermont Country Store for three months. Additionally, she served as a Market Research Analyst at Dixon Schwabl Advertising and as a Marketing and Public Relations Coordinator at The Strong, both in 2015 for three months each. These positions helped her develop skills in market analysis and customer engagement.
Achievements
Throughout her career, Caroline Riedman has focused on integrating marketing and psychology to enhance consumer experiences. Her work aims to create personalized customer interactions that drive decision-making. While specific achievements are not detailed, her roles at Red Ventures and previous positions indicate a commitment to improving customer journeys and fostering brand loyalty.