Elizabeth Payton
About Elizabeth Payton
Elizabeth Payton is a Senior Marketing Manager at Red Ventures, where she has worked since 2020. She has extensive experience in social media strategy and content optimization, having previously held positions at Thompson Hotels, Rebel Industries, and Hearst Magazines.
Current Role at Red Ventures
Elizabeth Payton serves as a Senior Marketing Manager at Red Ventures, a position she has held since 2020. In this role, she is responsible for overseeing marketing initiatives and strategies. Her work involves executing detailed reporting and data analysis, which includes setting goals and pacing for senior leadership. She is based in Charlotte, North Carolina.
Previous Experience in Social Media Management
Before joining Red Ventures, Elizabeth Payton worked as a Social Media Community Manager at Thompson Hotels - Two Roads Hospitality for three months in 2014. She later served as a Social Media Strategist at Rebel Industries from 2016 to 2019, where she developed a 90-day comprehensive testing strategy to optimize content strategy. Additionally, she managed social media strategy across GameSpot's channels, leading a team of three direct reports.
Educational Background in Journalism
Elizabeth Payton studied at the University of North Carolina at Chapel Hill, where she earned a Bachelor of Arts (B.A.) in Journalism and Mass Communication with a focus on Public Relations. Her studies spanned from 2008 to 2013, providing her with a solid foundation in communication strategies and media relations.
Achievements in Social Video Monetization
In her current role, Elizabeth Payton drives approximately $10,000 per week through social video monetization strategies on platforms such as Facebook and Twitter. She manages an editorial posting cadence that generates 500,000 sessions per week across major social media channels, showcasing her expertise in digital marketing and audience engagement.
Internship Experience in Media
Elizabeth Payton began her career with internships that provided her with valuable experience in the media industry. She worked as a Fashion Intern at Seventeen Magazine for three months in 2010 and as an Earned Media Intern at The Barbarian Group for six months in 2013. These roles contributed to her understanding of media dynamics and marketing strategies.