Emma Verdi
About Emma Verdi
Emma Verdi is a Digital Marketing Analyst currently working at Red Ventures in Charlotte, North Carolina. She has a background in business administration and has held various roles in marketing and program management, including positions at UNC Kenan-Flagler Business School and Personify.
Current Role at Red Ventures
Emma Verdi currently serves as a Digital Marketing Analyst at Red Ventures, a position she has held since 2020. In this role, she leads cross-functional projects at CNET, collaborating with design, engineering, and business teams. Emma is responsible for running site tests aimed at enhancing customer experience, analyzing the results, and communicating her findings to stakeholders. She also creates opportunity size models to predict the expected impact of site initiatives.
Previous Experience at UNC Kenan-Flagler Business School
Prior to her current position, Emma worked at UNC Kenan-Flagler Business School as a Global Programs Specialist for nine months in 2019. During her tenure, she sent out detailed weekly and monthly performance reports to analyze business performance and make recommendations for future strategy. Emma also coordinated weekly meetings to review performance and discuss long-term business strategy, while mentoring newer associates in essential tactical and relationship skills.
Educational Background
Emma Verdi studied at the University of North Carolina at Chapel Hill, where she earned a Bachelor of Science in Business Administration and Political Science with a minor in Spanish from 2016 to 2020. She also attended UNC Kenan-Flagler Business School, achieving a Bachelor of Science in Business Administration and Management from 2017 to 2020. Additionally, she studied at Universidad Pontificia Comillas in 2019, focusing on Business Administration and Management.
Internship Experience
Emma has gained valuable experience through various internships. In 2018, she worked as a Talent Management Intern at Personify for seven months in the Raleigh-Durham area. She also served as a Marketing and Visibility Intern at PIRG Campus Action from 2017 to 2018 for one year in Chapel Hill. Furthermore, she held a position as a Summer Associate at CMG in 2019 for two months in the Raleigh-Durham area.
Early Career Roles
Before her internships, Emma worked as a Barista at Starbucks from 2017 to 2018 in Apex, North Carolina. This role contributed to her customer service skills and provided foundational experience in a fast-paced work environment.