Erica Devaney
About Erica Devaney
Erica Devaney serves as the Editorial Director at Red Ventures, where she has worked in various roles since 2011. She specializes in content strategy for the home services industry and collaborates with SEO leaders to enhance content effectiveness.
Current Role as Editorial Director
Erica Devaney serves as the Editorial Director at Red Ventures, a position she has held since 2020. In this role, she leads content strategy for the Home vertical, which encompasses energy, broadband, and mover services. Her responsibilities include overseeing editorial direction and ensuring that content aligns with the company's strategic goals.
Experience at Red Ventures
Erica Devaney has extensive experience at Red Ventures, having worked in various roles since 2011. She began as a Copywriter from 2011 to 2014, followed by a position as Copy Editor from 2014 to 2016. After serving as Senior Copy Editor from 2016 to 2018, she transitioned to a Content Strategist role from 2018 to 2020. She also worked as a Senior Content Strategist for one year in 2019 before becoming Editorial Director.
Background in Journalism
Erica Devaney studied Journalism at Appalachian State University from 2007 to 2011, where she earned her degree in the field. This educational background has provided her with a strong foundation in writing and content creation, which she has applied throughout her career.
Previous Experience at Musiqtone
Before her tenure at Red Ventures, Erica Devaney worked at Musiqtone as the South/Southeast Regional Head from 2011 to 2015. In this role, she managed regional operations and contributed to the organization's content and outreach efforts.
Collaboration with SEO Leaders
In her current role, Erica collaborates with SEO leaders to develop and execute SEO content strategies tailored for each site within the home services industry. This collaboration ensures that content is optimized for search engines, enhancing visibility and engagement across various platforms.