Erick Tay
About Erick Tay
Erick Tay serves as the Director of Video Production at Red Ventures, where he has worked since 2020. He has a diverse background in video production and content management, with previous roles at CBS Interactive and a degree in Business Administration from the University of California, Riverside.
Work at Red Ventures
Erick Tay has been serving as the Director of Video Production at Red Ventures since 2020. In this role, he oversees video production initiatives and manages a team focused on creating engaging content. His position involves leveraging his extensive experience in video production and content management to enhance the company's media offerings. He operates from the San Francisco Bay Area, contributing to the growth and innovation of Red Ventures' video content strategy.
Previous Experience at CBS Interactive
Prior to his current role, Erick Tay worked at CBS Interactive for a total of four years, holding various positions. He began as an Associate Producer from 2011 to 2013, where he contributed to video production projects. He then advanced to the role of Video Producer from 2014 to 2016, further developing his skills in video content creation. Finally, he served as a Senior Technical Video Producer from 2016 to 2020, focusing on technical aspects of video production in the San Francisco Bay Area.
Education and Expertise
Erick Tay earned a Bachelor of Science in Business Administration from the University of California, Riverside. His education provided a foundation in business and commerce, which he applies in his professional roles. He also completed his high school education at Mills High School, where he achieved a diploma. His expertise includes advanced skills in content management systems, livestreaming, and live events, which are essential in the online media landscape.
Background in Customer Service
Before entering the media industry, Erick Tay worked as a Customer Service Specialist at Going In Style from 2007 to 2011. This role, based in San Mateo, California, allowed him to develop strong communication and customer relations skills. His background in customer service complements his media expertise, enhancing his ability to engage with audiences and understand viewer needs.
Social Media Skills
Erick Tay possesses a strong background in social media, which plays a significant role in his approach to online media strategies. His understanding of social media dynamics aids in creating content that resonates with audiences across various platforms. This expertise is crucial for driving engagement and enhancing the visibility of video productions in the competitive media landscape.