Guilherme Ruy
About Guilherme Ruy
Guilherme Ruy is a Senior Business Associate with extensive experience in customer acquisition and marketing strategies in the financial sector. He has successfully led teams to achieve significant increases in conversion rates and sales volumes throughout his career in Brazil.
Work at Red Ventures
Guilherme Ruy has been employed at Red Ventures as a Senior Business Associate since 2017. In this role, he has led a cross-functional team focused on enhancing the customer acquisition experience for mortgage and housing credit. His efforts resulted in a significant conversion rate increase of over 40%. Ruy's tenure at Red Ventures spans over seven years, during which he has contributed to various initiatives aimed at improving business outcomes.
Previous Experience in Marketing and Product Management
Before joining Red Ventures, Guilherme Ruy worked as a Growth Marketer at iq from 2021 to 2022, where he increased credit card sales volume by over four times in 1.5 years through innovative testing. He also held the position of Product Manager at Onze for 11 months in 2020. Additionally, Ruy worked as a Growth Marketer at Azulis Brasil for four months in 2019, further expanding his expertise in marketing strategies.
Internship Experience
Guilherme Ruy has gained valuable experience through various internships. He served as a Business Analytics Intern at Cielo for 10 months in 2017, where he contributed to data-driven decision-making processes. Ruy also completed a Production Automation Summer Internship at StickerYou in 2015 in Toronto, Canada, for three months, gaining insights into production processes and automation.
Education and Expertise
Guilherme Ruy holds a Bachelor of Engineering (BE) in Industrial Engineering from Universidade de São Paulo, where he studied from 2011 to 2017. He also studied Mechanical and Industrial Engineering at the University of Toronto, achieving a Bachelor of Applied Science (B.A.Sc.) from 2014 to 2015. His educational background provides a strong foundation for his work in business analytics and marketing.