Jim K.
About Jim K.
Jim K. serves as the Senior Director of Content, Authority Building, Integrated Marketing, and Content Partnerships at Red Ventures. With a background in Film & Media Studies from San Jose State University, he has extensive experience in content strategy and management across various companies, including Advance Auto Parts and SoFi.
Current Role at Red Ventures
Jim K. serves as the Senior Director of Content, Authority Building, Integrated Marketing, and Content Partnerships at Red Ventures. He has held this position since 2023, working remotely. In this role, he oversees the strategy and production for three Bankrate verticals, which include Central Editorial, Integrated Marketing, and Content Partnerships. His responsibilities encompass managing integrated marketing efforts, which involve sponsored content, co-branded campaigns, and client-facing creative initiatives.
Previous Experience at Red Ventures
Prior to his current role, Jim K. worked at Red Ventures as the Senior Director of Content for Consumer Lending, focusing on credit cards, loans, and small business content. He held this position from 2022 to 2023 for nine months. Additionally, he was involved in the Senior Director of Content role for Credit Cards in 2022 for seven months. His contributions during these periods included developing content strategies and overseeing editorial initiatives.
Professional Background
Jim K. has a diverse professional background in content strategy and editorial management. He worked at Advance Auto Parts as a Senior UX Content Strategist and Editorial Manager for eCommerce and eServices from 2010 to 2015. He also held the position of Content Program Lead at Shippo from 2019 to 2020, and served as Director of Content Strategy and Editorial at Tally Inc. and SoFi from 2021 to 2022 and 2018 to 2019, respectively. His experience spans various sectors, focusing on content development and strategy.
Education and Expertise
Jim K. studied at San Jose State University, where he earned a Bachelor of Arts degree in Film and Media Studies. His educational background supports his expertise in content creation and strategy, particularly in integrated marketing and authority-building initiatives. His academic training complements his extensive professional experience in content management across multiple industries.
Achievements in Content Strategy
Throughout his career, Jim K. has led various content initiatives aimed at building authority and enhancing engagement. At Bankrate, he leads the Media Authority Building team, focusing on authority-building content initiatives, including news, content campaigns, media plans, and social engagement. His work in developing content partnerships programs leverages third-party properties for mutually beneficial content campaigns, showcasing his strategic approach to content marketing.