José A. Soto Medina
About José A. Soto Medina
José A. Soto Medina is a Product and CX Analyst at Red Ventures, specializing in user experience and product optimization. He holds a Bachelor's degree in Marketing from the University of Puerto Rico-Arecibo and has experience in various roles, including research assistant and academic guide.
Current Role at Red Ventures
José A. Soto Medina currently serves as a Product and CX Analyst at Red Ventures, a position he has held since 2021. In this role, he specializes in managing and tracking multivariate and A/B testing performance to enhance user experience and product outcomes. He acts as a liaison between business, creative, and tech teams, facilitating product optimization and feature development. His focus on data-driven decision-making helps prioritize testing strategies that shape the product roadmap.
Previous Experience in Customer Experience
Prior to his current role, José worked at Red Ventures as a Customer Experience Analyst from 2020 to 2021. His experience in this position contributed to his understanding of customer needs and preferences, which informs his current work. Additionally, he has held various roles that involved mentorship and guidance, including his time as a Student Mentor and Tutor at Universidad de Puerto Rico from 2017 to 2020.
Educational Background
José A. Soto Medina studied at NYU Stern School of Business, where he focused on Marketing and earned his Bachelor's degree in 2018. He also attended the University of Puerto Rico-Arecibo, where he completed a Bachelor's degree in Marketing from 2016 to 2020. His foundational education includes a High School Diploma and Certification from Dra. María Cadilla de Martinez, achieved from 2013 to 2016.
Professional Involvement and Leadership Roles
José has held several leadership positions throughout his career. He served as Presidente de SME-UPRA at SME Puerto Rico from 2018 to 2020, where he contributed to organizational initiatives. Additionally, he was involved with DECA Inc. as the Regional President of Arecibo DECA and as the State Vice President of DECA Puerto Rico from 2015 to 2016. These roles provided him with experience in leadership and organizational management.
Research and Academic Experience
José's academic experience includes working as a Research Assistant at the University of Puerto Rico-Arecibo from 2019 to 2020. In this role, he contributed to research projects, enhancing his analytical skills and understanding of academic methodologies. He also worked as an Academic and Tour Guide at Arecibo Observatory from 2018 to 2019, where he engaged with visitors and shared knowledge about the observatory's scientific contributions.