Kathleen Meanor
About Kathleen Meanor
Kathleen Meanor is a Senior Marketing & Accounts Manager specializing in Brand Partnerships at Red Ventures, where she has worked since 2023. With a background in marketing and account management, she has contributed to revenue growth and partnership development across various organizations.
Work at Red Ventures
Kathleen Meanor currently serves as the Senior Marketing & Accounts Manager for Brand Partnerships at Red Ventures, a position she has held since 2023. In this role, she operates from the New York City Metropolitan Area and is responsible for managing day-to-day account activities with strategic partners. Kathleen collaborates closely with Bankrate's custom content and editorial team to create integrated sponsorship opportunities that are distinctive and engaging for clients. She also analyzes the impact of brand partnership marketing initiatives, providing actionable insights to enhance performance and drive incremental growth.
Previous Experience
Before her current role at Red Ventures, Kathleen held several marketing positions. She worked as a Senior Marketing Manager for CRM at Tiny Horse from 2020 to 2021. Prior to that, she was a Marketing Campaign Manager at Team Whistle for five months in 2021. Kathleen also gained experience as a Marketing Associate at PeraHealth, Inc. from 2017 to 2019. Earlier in her career, she worked as a Production Assistant at Fox News for seven months in 2016. These roles contributed to her expertise in marketing and account management.
Education and Expertise
Kathleen Meanor studied at the University of North Carolina Wilmington, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Entertainment from 2013 to 2016. She also attended the Cameron School of Business at UNC Wilmington from 2012 to 2016. Additionally, she studied Business Administration and Management at the University of Hertfordshire for four months in 2015. This educational background has equipped her with a solid foundation in business and marketing principles.
Achievements in Marketing
During her tenure at Bankrate, Kathleen significantly increased distribution and quarterly revenue goals through various strategies, including category expansion deals, sponsorships, affiliate marketing, franchises, and content initiatives. Her ability to analyze and assess marketing initiatives has led to actionable insights that support growth and performance for partners. Kathleen's collaborative approach with editorial teams has also enhanced the development of integrated sponsorship opportunities.