Kristina Liu
About Kristina Liu
Kristina Liu is the Director of FP&A, Strategy and Business Operations at Red Ventures, where she has worked since 2018. She previously held positions at Citi and Yume, and she earned her Bachelor of Arts degree from Rice University.
Work at Red Ventures
Kristina Liu has been serving as the Director of Financial Planning and Analysis (FP&A), Strategy and Business Operations at Red Ventures since 2018. In this role, she is responsible for overseeing financial planning processes and developing strategic initiatives to enhance business operations. Her tenure at Red Ventures spans six years, during which she has contributed to the company's growth and operational efficiency from its Houston, Texas, office.
Previous Experience at Citi
Before joining Red Ventures, Kristina Liu worked as an Investment Banking Analyst at Citi for a brief period in 2011. Her role lasted for five months, where she gained experience in financial analysis and investment strategies, contributing to her foundational knowledge in the finance sector.
Experience at Yume
Kristina Liu held the position of Platform Strategy and Business Operations at Yume from 2013 to 2014. During her one-year tenure in San Francisco, California, she focused on developing operational strategies and enhancing platform performance, further building her expertise in business operations.
Education and Expertise
Kristina Liu earned her Bachelor of Arts degree from Rice University, where she studied from 2007 to 2011. This educational background provided her with a solid foundation in analytical and strategic thinking, which she applies in her current role at Red Ventures. Prior to her university education, she attended California High School from 2003 to 2007.