Laine Greene
About Laine Greene
Laine Greene is the Director of Digital Content at Red Ventures, where she has worked since 2016, leading website creative strategies for Verizon. She has a background in marketing and communications, having held various roles in different organizations prior to her current position.
Current Role as Director Of Digital Content
Laine Greene serves as the Director of Digital Content at Red Ventures, a position held since 2016. In this role, she leads the strategy and execution of website creative aimed at enhancing response and conversion rates for Verizon. Greene manages a team of over 15 digital content specialists, overseeing both direct and indirect reports. Her leadership focuses on driving effective digital content strategies that align with business objectives.
Previous Experience at Red Ventures
Prior to her current role, Laine Greene worked at Red Ventures as a Copywriter and Digital Content Lead from 2013 to 2014. During her year in this position, she contributed to various digital content initiatives, honing her skills in crafting compelling copy and managing digital projects. This experience laid the groundwork for her subsequent advancement within the company.
Experience at Carolinas Healthcare System
Before joining Red Ventures, Greene was employed at Carolinas Healthcare System as a Senior Marketing Representative from 2010 to 2013. In this role, she focused on marketing strategies and initiatives that supported the healthcare system's goals. Her work contributed to enhancing the organization's visibility and engagement with the community.
Role at Addison Whitney
Laine Greene began her career in marketing at Addison Whitney, where she served as a Marketing Project Manager from 2008 to 2010. In this capacity, she managed various marketing projects, collaborating with teams to deliver effective marketing solutions. This role provided her with foundational experience in project management and marketing strategy.
Education and Expertise
Laine Greene earned a Bachelor of Science degree in Communications and Marketing from Winthrop University, completing her studies from 2004 to 2008. Her educational background equipped her with essential skills in communication and marketing, which she has applied throughout her career in various marketing and digital content roles.