Lance Davis
About Lance Davis
Lance Davis serves as the Vice President of Content for Financial Services at Red Ventures, where he has worked since 2022. He has a background in journalism and has implemented automated content production processes to improve efficiency and scalability in editorial operations.
Current Role at Red Ventures
Lance Davis serves as the Vice President of Content for Financial Services at Red Ventures. He has held this position since 2022, overseeing editorial operations and content strategy. His role includes managing a large editorial team and implementing automated content production processes to improve scalability and cost-efficiency. Under his leadership, the editorial team achieved over 100 million pageviews on content in 2022.
Previous Experience at Red Ventures and Bankrate
Before his current role, Lance Davis worked at Red Ventures in various editorial capacities. He served as Editorial Director at Bankrate from 2019 to 2021 and as Senior Editorial Director from 2021 to 2022. His tenure at Bankrate.com also included positions as Editor and Senior Content Strategist. He initiated the launch of Bankrate's first annual Bankrate Awards in 2022, showcasing his commitment to innovation in content production.
Educational Background
Lance Davis studied Journalism at Auburn University, where he earned a Bachelor of Arts (B.A.) degree from 2011 to 2013. He also attended Troy University for a year, focusing on Journalism from 2010 to 2011. His educational background has equipped him with the skills necessary for a successful career in content strategy and editorial management.
Content Strategy and Innovation
In his editorial roles, Lance Davis has focused on diversifying revenue streams through innovative content strategies, including sponsored content and content licensing. He has also pioneered the establishment of editorial guidelines for integrating artificial intelligence into content creation. His leadership has directed the expansion of editorial content into various verticals, such as real estate, auto loans, and small business.
Team Management and Leadership
Lance Davis has managed a large editorial team of over 75 professionals across three domains. His leadership has emphasized high-caliber content production and effective team collaboration. He has successfully led his teams to achieve significant milestones, including substantial pageview growth and the launch of new editorial initiatives.