Lauren C. Zupkus
About Lauren C. Zupkus
Lauren C. Zupkus is a Senior Social Media Manager at Red Ventures, where she has worked since 2020. She has extensive experience in social media roles at various media companies, including ViacomCBS and The Huffington Post.
Work at Red Ventures
Lauren C. Zupkus has been employed at Red Ventures as a Senior Social Media Manager since 2020. In this role, she directs creative, video, and editorial content across all social platforms for the brands TV Guide and Metacritic. Her responsibilities include developing data-driven insights to optimize social content, ensuring alignment with the brands' goals.
Previous Experience in Social Media Management
Prior to her current position, Zupkus worked at ViacomCBS as a Senior Social Media Producer from 2018 to 2020. She also served as a Social Media Editor at COMPLEX from 2016 to 2018 and at The Huffington Post from 2014 to 2016. These roles involved managing social media strategies and content creation, contributing to her expertise in the field.
Education and Expertise
Lauren C. Zupkus studied at Fordham University, where she earned a Bachelor of Arts (BA) in Communication and Media Studies, as well as French, from 2009 to 2013. Her educational background provides a foundation for her work in social media management and content strategy.
Background in Writing and Media
Zupkus has a diverse background in writing and media. She worked as a Senior Staff Writer at Oxygen Media for six months in 2013 and as a Staff Writer at Gannett Newspapers for three months in the same year. Additionally, she gained experience as a Specialized Units News Intern at ABC News in 2013, which contributed to her understanding of media dynamics.
Focus on Social Media Strategies
In her roles, Lauren C. Zupkus focuses on meeting key performance indicators (KPIs), including traffic and revenue goals, through effective social media strategies. Her approach emphasizes the importance of data-driven insights to enhance the performance of social content for the brands she manages.