Lauren Mastbaum
About Lauren Mastbaum
Lauren Mastbaum is a Content Manager at Red Ventures, where she has worked since 2020. With over a decade of experience in content development and marketing, she has held various roles in organizations such as HNW, Drexel University, and imagination.
Current Role at Red Ventures
Lauren Mastbaum serves as a Content Manager at Red Ventures since 2020. In this role, she focuses on content development and strategy, leveraging her extensive background in marketing and communications. Her responsibilities include overseeing content production and ensuring that it aligns with the company's objectives. She has contributed to enhancing brand visibility and audience engagement through her work.
Previous Experience in Content Production
Before joining Red Ventures, Lauren held various positions that contributed to her expertise in content management. She worked as a Senior Associate Producer at HNW from 2010 to 2012, where she gained experience in editorial production. She later served as Managing Editor for Content Services at HNW from 2012 to 2013. Additionally, she worked as a Senior Editor at imagination. from 2017 to 2019, further solidifying her skills in content creation and audience engagement.
Education and Academic Background
Lauren Mastbaum studied at Lehigh University, where she earned a Master of Arts (M.A.) from 2008 to 2009. She also completed her undergraduate studies at Lehigh University, achieving a Bachelor of Arts (B.A.) from 2004 to 2008. Additionally, she participated in a study abroad program at Syracuse University in 2007. Her academic background in social science has informed her approach to content development and marketing.
Experience in Communications Management
Lauren has held several communications management roles throughout her career. She worked as a Communications Manager at Drexel University from 2013 to 2015 and at Goodwin College of Professional Studies from 2015 to 2016. In these positions, she focused on producing compelling copy and enhancing brand messaging, contributing to the institutions' outreach and engagement efforts.
Proven Track Record in Audience Engagement
Lauren Mastbaum has a decade-long background in content development and marketing, with a proven track record of reaching large-scale audiences. She excels in addressing media challenges, such as raising brand awareness and boosting engagement. Her experience allows her to help companies produce accurate and compelling copy, ensuring that their offerings are effectively communicated and valued.