Mackenzie Gibbs
About Mackenzie Gibbs
Mackenzie Gibbs is a Senior Manager of Integrated Marketing and Business Operations at Red Ventures, where she oversees marketing strategy and P&L for Frontier Communications. She holds a Master of Science in Brand Management from Virginia Commonwealth Brandcenter and has extensive experience in digital strategy and media planning.
Current Role at Red Ventures
Mackenzie Gibbs serves as the Senior Manager of Integrated Marketing & Business Operations at Red Ventures. She has held this position since 2023, working in Fort Mill, South Carolina. In her role, she oversees profit and loss (P&L) and marketing strategy efforts for Frontier Communications' small and medium-sized business (SMB) and enterprise segments. Her responsibilities include managing paid search, growth media, landing page optimization, testing, and e-commerce initiatives.
Previous Experience in Marketing
Prior to her current position, Mackenzie Gibbs worked at Red Ventures as a Marketing Manager for Paid Media Strategy & Planning from 2021 to 2022. She also held the role of Product Marketing Manager at Red Ventures from 2022 to 2023. Before joining Red Ventures, she worked at Zenith as Associate Director of Digital Strategy & Investment from 2019 to 2021, and at Mindshare as Associate Media Director for Digital Strategy & Investment from 2016 to 2018. Her career in marketing began at Moxie as an Assistant Digital Media Planner from 2012 to 2013.
Educational Background
Mackenzie Gibbs earned a Master of Science (M.S.) in Mass Communication with a focus on Brand Management from Virginia Commonwealth University's Brandcenter, completing her studies from 2010 to 2012. She also holds a Bachelor of Arts (B.A.) in Journalism and Mass Communication with a concentration in Advertising and a minor in Spanish from the University of North Carolina at Chapel Hill, where she studied from 2006 to 2010.
Leadership and Community Involvement
Mackenzie Gibbs co-chairs the Women's Employee Resource Group (ERG) for the 2023-2024 term, demonstrating her commitment to fostering an inclusive workplace. Additionally, she participates in the Executive Mentor Program for the 2023-2024 cohort, contributing to professional development and mentorship within her organization.
Digital Marketing Expertise
Mackenzie Gibbs has extensive experience in digital marketing, having worked in various roles that emphasize digital strategy and investment. Her previous positions include Digital Media Supervisor and Senior Integrated Media Planner at Mindshare, where she honed her skills in media planning and digital strategy. Her expertise encompasses paid media, digital strategy, and e-commerce, making her a valuable asset in integrated marketing and business operations.