Marcelo Canabrava De Andrade
About Marcelo Canabrava De Andrade
Marcelo Canabrava De Andrade is a Product Owner at Red Ventures with a background in product management and digital marketing. He has a strong interest in learning and diverse topics, and shares his book reviews on Instagram.
Work at Red Ventures
Marcelo Canabrava De Andrade has been employed at Red Ventures as a Product Owner since 2020. In this role, he focuses on digital marketing and analytics, contributing to one of the largest companies in Latin America. His responsibilities include managing web products and optimizing conversion rates to enhance user engagement and business performance.
Previous Experience in Product Management
Prior to his current role, Marcelo worked at Kroton as a Product Manager for six months in 2019. His experience also includes a position as a Digital Business Analyst at Kroton for three months in 2019 and as a Strategy and Innovation Intern from 2018 to 2019. These roles provided him with a solid foundation in product management and digital strategy.
Leadership Roles in Consulting
Marcelo held significant leadership positions at UFMG Consultoria Jr. He served as Chairman from 2016 to 2017 and as President from 2015 to 2016, demonstrating his capability in managing teams and projects. Additionally, he worked as a Consultant at UFMG Consultoria Jr. from 2014 to 2015, where he gained valuable consulting experience.
Educational Background
Marcelo completed his Bachelor of Business Administration (BBA) at Universidade Federal de Minas Gerais from 2014 to 2019. He also participated in a Summer Exchange Program at Nancy Campbell Collegiate Institute in 2011. His education has equipped him with a strong foundation in business principles and practices.
Expertise in Digital Marketing and Analytics
Marcelo possesses expertise in Web Product Management, Conversion Rate Optimization (CRO), and Business Intelligence/Analytics. He is proficient in using SQL and Looker for data analysis and has experience in digital marketing through platforms such as Facebook and Google Ads. This skill set supports his work in enhancing product performance and marketing strategies.